The Oozing Sublimity of Zuckerberg’s Flop Sweat and Hoodie Removal

I cannot get this out of my head.  I had heard about Facebook founder Mark Zuckerberg breaking out in a huge, visible sweat when Walter Mossberg and Kara Swisher of The Wall Street Journal asked him about privacy problems that Facebook has brought onto its users recently.

Mossberg and Swisher, I should mention, did not grill Zuckerberg.  They were simply asking questions.  Yet Zuckerberg was still unable to control himself.

He repeatedly says that he’s okay, and that he will not remove his famed hoodie (he supposedly never removes it).  Finally, Mossberg, as mild-mannered as ever, just says this:

Mossberg:  Can you explain this personalization thing you did and why you did it and what’s the value of it to your users.

Zuckerberg:  Maybe I should take off the hoodie.

Swisher:  Take off the hoodie.

Then about a minute of futzing while Zuckerberg removes the hoodie, complicated by the lapel mic and wires.  Mossberg and Swisher even help him with the removal.

Wait, wait.  As if that’s not sublime enough, after the hoodie is off, Swisher notices a mysterious symbol on the inside-back:

Swisher reads some of the words, and then:

Swisher:  …this weird symbol in the middle that is probably for the Illuminati.

Now, as if that’s not good enough, overlay Vega Choir’s “Creep” on the whole event, and it becomes sublime, important, and creepy.  See the exchange here.

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By Lee Wallender

Deception, influence, fakes, illusions, themed environments, simulations, secret places, secret infrastructure, imagined places, dreamscapes, movie sets and props, evasions, camouflage, studio backlots, miniatures.

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